Article Archive for 4 May 2007

The Real Coke Classic: Mexico Coke with Cane Sugar at Costco
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Posted in Food, Marketing on 4 May 2007
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Made with real cane sugar – as it should be – now at Costco (at least here in Northern California). You get 24 BOTTLES (12 oz each) for about $18 + recycling deposit. Does it taste better? Oh yeah. Of course, Coke claims it tastes the same … why did they switch? Because corn syrup […]

Sao Paulo Brazil eliminates ALL outdoor advertising
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Posted in Advertising, Marketing, Media, Retail on 4 May 2007
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So what does a major metropolitan area without billboards look like? Check it out at Tony DeMarco’s Flickr site here.   Some go as far as to call plastering of anything not moving with ads “Brandalism”. Doubtful this trend creeps onto U.S. shores but it stuns the mind to contemplate it all. Tweet This Post

Advertising Jingles – take the test
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Posted in Advertising, Media, Music, Retail, TV on 4 May 2007
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  Mental Floss is a great time waster of a site. It’s Friday, so take a few minutes to take the following quiz.  There are 16 brands listed on the page with 16 soundbites of their corresponding jingles. Can you get them all?  Two stumped me for a bit but I made my guess and […]

MySpace and politics
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Posted in Internet, Media, Politics on 4 May 2007
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Clearly, the sheer mass of eyeballs that is collected via Myspace is a force to be reckoned with. Politicians, ever apt to sniff out dollars and votes, have listened to their millenial generation staffers and have got in the ‘game’. Is there a way to forecast the ‘young’ vote (even though the young voters are […]

American Idol: The Show For the Millennial Generation
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Posted in Marketing, TV on 4 May 2007
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People seemed puzzled by the massive hit that is AI. From 2003 to today, it is a ratings juggernaut – why? I think there are several key reasons. We live in an era where parents respect, encourage and want kids as small as possible to form opinions – sure there are some lines draw involving […]