Articles in the Marketing Category

Mattel & The Frozen-Disney Princess Problem
Posted in Marketing, Mattel on 29 December 2015
Stats: and No Comments

“Bloomberg Business” has an interesting article on how Mattel upset Disney by launching a new doll line, Ever After High … “… Things got more complicated in the late 2000s, when Mattel released a line of princess-themed Barbie DVDs and dolls, essentially pitting them against Disney’s line. When Barbie’s sales started to fall in 2012, she […]

Disney D23 Expo: WrapUp and the Business of Exclusives
Posted in Disney, Disney Pixar, Marketing, Mattel, Mattel Disney Pixar Diecast CARS on 19 August 2013
Stats: and 17 Comments

LaneChange sends us his wrap-up from D23 Expo … I can tell you that I was literally the 4th person in line at the Mattel booth to purchase the Convoy Brothers. I arranged to meet TopherDawg from Take 5, we met at 5am greeted by about 500 people already ready to line up.  We were […]

Mattel DreamWorks Turbo: Consolidated Before Opening
Posted in Marketing, Mattel on 17 July 2013
Stats: and 11 Comments

This is a first, it’s pretty rare to find parts of a line at consolidators/discounters BEFORE the film opens … “John H.” found this at Marshall’s a few days ago … I think Turbo opens today. Good luck!

Spongebob Squarepants & The Muppets: Diecasts and More …
Posted in Marketing, Mattel, Toys, TV on 10 November 2012
Stats: and 6 Comments

Who do we love? Spongebob Squarepants! How about some Spongebob Squarepants Shake ‘n Go’s. We need a Plankton to run over! And under the Hot Wheels Entertainment 1 Assortment – there are Spongebob diecasts coming and The Muppets! No photos yet but for SB:There are two Spongebob diecasts, a Squidward, Patrick, Mr. Krabs, & Plankton. […]

Eva Air Hello Kitty Plane
Posted in Advertising, Marketing on 14 July 2012
Stats: and 2 Comments

Via DesignBoom (with tons more photos): Down to the snacks … This is also a video of the Hello Kitty-fication of the plane … The Disney CARS one can’t be too far behind ….

iPhone Angry Birds Lego
Posted in iPhone, Marketing on 19 January 2011
Stats: and 9 Comments

Not official but hilarious … A whole slew of nicely done and hilarious pics on “Tsang Yiu Keung” FaceBook page. (You probably need a FaceBook account to view). Also ADULTS ONLY (LANGUAGE! LANGUAGE NSFW) can check out the Angry Birds ‘Peace Treaty’ video … much like any day at the UN only with funnier costumes […]

Free Christmas-Holiday Tunes From Target & Amazon …
Posted in Marketing, Retail on 20 December 2010
Stats: and 2 Comments

If you enjoy the interesting holiday tunes from the current Target holiday ads, you can listen or download them for free … Click on the graphic or this TEXT LINK. Then either DOWNLOAD ALL or you ca scroll down and download (or listen) to individual tracks. Sorry no new CARS items online but you can […]

The Pressurized Coffee Machine Roundup & Review
Posted in Food, Marketing on 1 December 2010
Stats: and 18 Comments

Since it’s bitter cold here in NorthCal now – 50 degrees though still sunny so it’s time to drink some serious amounts of hot beverage … and since they have banned the 18-cups of caffeine+8 shots of alcohol energy drinks, it’s back to coffee. Now if you prefer just a regular cup of coffee, maybe […]

San Diego Comic Con Tickets: On SALE TODAY at 9 AM PST (Noon – Eastern Time)
Posted in Marketing, Toys on 1 November 2010
Stats: and 9 Comments

Yea, once upon a time (2007), you could leisurely buy some San Diego Comic Con tickets around June to go to the event in July but NOT ANYMORE. 4-Day and individual Day tickets go on sale at 9 AM Pacific time … (click on the text link or the graphic link above). Last year, it […]

Target & Walmart: Retail News
Posted in Marketing, Mattel Disney Pixar CARS, Retail on 24 June 2010
Stats: and 5 Comments

Good news if you know how to do math AND pay off your bills monthly … Target is planning on offering you a 5% discount on your purchase if you use your Target credit card. That’s the good math. The bad math – it’s pointless if you do not pay it off by the end […]