Sears & Kmart to Launch Movie Download Service …

Um … this may not end well?

If you order INCEPTION and get CARE BEARS TEA PARTY, please call KevinNascarBronco for tech support … just kidding!

“Sonic Solutions today announced that RoxioNow™ platform licensee, Sears, has officially launched its online movie download service, Alphaline Entertainment.The new service enables Sears and Kmart customers to download entertainment online, including new movies on the same day they are released on DVD and Blu-ray Disc. Sonic is working with Sears on a multi-phase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.

Sonic’s multi-year agreement with Sears extends the reach of the RoxioNow platform which powers a range of digital services for leading brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios’ direct-to-consumer initiatives. Sonic and Sears are teaming to embed the services at a chip level on a growing network of devices including portable media players, Blu-ray Disc players, mobile phones, and high-definition television sets from leading manufacturers.

“Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences,” said Karen Austin, President of Consumer Electronics for Sears and Kmart. “We’ll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics.”

PRESS RELEASE here.

Of course, the Feds might go into the streaming films biz …