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Superbosses: How Exceptional Leaders Master the Flow of Talent

As former Oracle engineer Roger Bamford told Wilson, Ellison coached his recruiters to ask new college graduates: “Are you the smartest person you know?

If the candidate answered “yes,” they’d get hired. If they answered “no,” the recruiter would ask, “Who is?” Then they’d try to hire that other person instead.

Of course, Ellison may have succeeded more in recruiting arrogant people rather than the smartest people with this approach, but the story does exemplify one of the key differences between average managers and superbosses.”


How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

“Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact’s circle of influence.”


Platform Revolution: How Networked Markets Are Transforming the Economy–And How to Make Them Work for You

“Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses.”




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28 April 2016 Books No Comment

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