Article Archive for February 2008

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Posted in Uncategorized on 29 February 2008
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Mattel Disney Pixar Cars: “More Coming …” Toyfair 2008 Part II
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Posted in Advertising, Checklist, Film, Financial, Marketing, Mattel Disney Pixar CARS, Retail, TV on 24 February 2008
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Mattel didn’t spend a great deal of time showing off CARS 1:55 (the Mini Adventures line is another story – our more indepth coverage of the Toy Fair Mini coverage is coming separately). We still have no word as where the “missing E to J” “new” CARS are … from the display at Toy Fair […]

Mattel Pixar Disney Cars: Where Be the CARS?
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Posted in Advertising, Checklist, comics, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys on 23 February 2008
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There might not be many CARS on the store shelves but there are plenty at SF’s WonderCon comic book/toy show convention/exhibit which runs until tomorrow night. (They also run Comic-Con). There were at least 4 of these rack-cages … okay, the inside weren’t CARS but there definitely was not a shortage of them at the […]

Mattel Disney Pixar Cars: Costco Carrying Case
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Posted in Checklist, Film, Marketing, Mattel Disney Pixar CARS, Toys, TV on 19 February 2008
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This might be the carrying case that fits a lot of needs, you get 4 “Compartment Boxes” that get clipped together by that front piece and handle. It looks deep enough to hold everyone except maybe Barney Stormin’ and probably Al Oft … you can probably fit about 65-ish CARS if you modify some of […]

Mattel Disney Pixar Cars: “More Coming …” Toyfair 2008
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Posted in Advertising, comics, Design, Film, Internet, Marketing, Mattel Disney Pixar CARS, Media, TV on 17 February 2008
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Well, the show doesn’t officially open until tomorrow. Here’s an interesting quote, “Disney’s “Cars,” which, despite no new film or TV content, generated $2 billion in retail sales in 2007 and has become a major priority for Disney that it plans to support with additional content in the future.” HUMM … “The biggest trend industrywide […]

Mattel Pixar Cars: NEW Mini Adventures Target Easter Eggs
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Posted in Checklist, Film, Marketing, Mattel Disney Pixar CARS, Toys on 15 February 2008
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Looks like Target has a new exclusive for Easter and it’s ACTUALLY an exclusive! … Yes, no more crappy re-packagings and it’s even reasonably priced (last year’s mock ornament was almost 80% more than regular pricing for what? A 1-dimensional hanging cardboard circle they called an ornament? …) It’s three different MINI ADVENTURES Cars sets. […]

Mattel Pixar Disney Cars Checklist: September 2007 to Today
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Posted in Advertising, Checklist, Design, Film, Marketing, Mattel Disney Pixar CARS, Toys on 15 February 2008
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So, to avoid any confusion, this list is EVERYTHING NEW from the post recall embargo CARS era – about September 2007 to today. I only listed the “new” CARS or CARS Mattel has marked ‘new.’ For multi-packs or boxes, I only listed the ‘new’ CARS you’re should be looking for. In the case of the […]

Mattel Pixar Disney Cars Checklist: The Been Here-Done That List 2008
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Posted in Advertising, Checklist, Design, Film, Marketing, Mattel Disney Pixar CARS on 13 February 2008
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Now, this list won’t be very useful to many – this is simply a list for the ultra completists who will fight you to the death for a WOC Lizzie … well, okay, maybe not ‘fight to the death,’ – maybe just a simple “ACK!” For the ultra completists who have to have every CAR […]

Underwater Internet Cable Cut-Funniest WSJ Drawing Ever
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Posted in Computing, Internet, Media, Politics, Science, TV on 8 February 2008
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This is the funniest drawing I’ve ever seen in the WSJ … okay, not exactly much of a competition but still … Some conspiracy theorists have ideas why India & parts of the Middle East have lost most of their internet connection as several underseas cables have been severed. It could be sharks with lasers […]

Microsoft & Yahoo – Yep, We Can Say Goodbye to Both
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Posted in Advertising, Computing, Financial, Internet, Marketing, Media on 5 February 2008
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Why MS buying Yahoo will not change anything. INTERNET SEARCH is the purest form of customer service & “sales” EVER. There are virtually zero barriers to entry (there are over 300 by our count). Users/customers can switch in the time it takes to type and bookmark a new url. So, if you can’t deliver results […]