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8:57 am
February 3, 2014


Mack_me_Bucko

St. Louis, Missouri

Wheel Well Regular

posts 110

You'd think by February Mattel could at least have the 2014 Cars Collections online on their own website?  Grrrr … I'm getting tired of looking at 2013 information, when so many 2014 Cars are already in stores.

After all, gas can is my middle name … eh, not really

2:41 pm
February 4, 2014


bubba101212

Member

posts 404

You and me both!

I check at least every other day.

10:34 pm
July 11, 2014


RRichie09

Rookie

posts 7

It's July now… did they fire their website developers?

 

BTW there's a link to the 2012 Cars website from the mattel homepage.

10:44 pm
July 11, 2014


Mack_me_Bucko

St. Louis, Missouri

Wheel Well Regular

posts 110

This is why I am positive that the 'Cars' franchise is not nearly as important to Mattel as we collectors think it is.  I'd bet the 'Hot Wheels' and 'Barbie' webpages are current and correct.

After all, gas can is my middle name … eh, not really

8:28 am
July 12, 2014


RRichie09

Rookie

posts 7

Can't speak about Barbies, but the hot wheels website is update fairly regularly. At least once a month.

Maybe it's because with Hot Wheels, mattel gets to keep all of the profits. With Cars they have to pay Disney.

9:00 am
July 12, 2014


Mack_me_Bucko

St. Louis, Missouri

Wheel Well Regular

posts 110

I've actually opined that before — 'Cars' is a Disney licensed franchise for Mattel, whereas Hot Wheels or Barbie are all in-house decisions.  It could be that whoever is in charge of the Disney/Pixar part isn't holding up their end.

 

I've seen various references to Jay Ward being the 'Cars' franchise guardian for Pixar … seems to me if he likes the diecast line, it would be better supported for all.

 

Perhaps though Mattel is happy to get the income from Cars, but won't go out of their way to self-promote it beyond packing and shipping product, often hap-hazardly, to market.

 

Years back, Steve Jobs with-held the release of 'Cars' to make Disney pony up and buy Pixar from him, maybe Mattel is doing the same trick, and is stiffing the toy Cars to make Disney pony up more in promotion and/or license concessions?

After all, gas can is my middle name … eh, not really

1:03 pm
July 12, 2014


RRichie09

Rookie

posts 7

Post edited 1:04 pm – July 12, 2014 by RRichie09


Interesting theory, but I think disney has all of the power in this situation. Mattel isn't the only game in town when it comes to toys. Disney is the only one with rights to the Cars.

Maybe disney isn't promoting or helping mattel as much as expected because they have their own line of diecast Cars and Planes toys. That one has always confused me. Seems like a conflict of interest.

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