Article Archive for 19 April 2007
Can old cola become new cola?Posted in Food, Marketing on 19 April 2007
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So the makers of Jolt cola – you might remember it’s tagline “All the sugar, twice the caffeine” – have repackaged the old school drink and hope to snag the masses. It ain’t kiddin’ about its tagline either. Jolt has more than twice the caffeine as Mountain Dew which gives me a headache. The energy […]
Coke Zero … Them Zeros is DollarsPosted in Food, Marketing on 19 April 2007
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According to the WSJ, Coca-Cola has finally had a successful line extension launch in many years – well 20 years to be exact (Diet Coke was launched 20 years ago). They have sold 100 million case units in the last 18 months. The last few times I tried to buy a 12-pack, most stores were […]
