
Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 24 October 2008
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Why can’t we find CARS on the shelf? We have covered this in the broad scope but let’s drill down a bit more to the store level. The bottom line is that while the big retailers (Walmart, Target and obviously Toys R Us) use toys to drive us to the store, once we’re there – […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 23 October 2008
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Remember a few weeks when this was unearthed from some Mattel archive and it was determined to be old artwork from a Movie Moment that Walmart passed on in favor of the TJ single … well, it’s baacccckkkk. Only now it’s a Target exclusive as all Movie Moments are … (of course, this card art […]

Posted in Advertising, CARS, Checklist, collecting, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 19 October 2008
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Now, that our one-night/two-hour stand with Kmart is over and we got what we wanted, we move on to our next target which conveniently has a giant red bulleye … Here’s what your Target endcap display should look like: Pegs of Storytellers, the books (World of CARS & Meet the CARS), the Storytellers Simpletown Speedway […]

Posted in Advertising, CARS, Checklist, collecting, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 16 October 2008
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Of course, nearly everything you want to know about Storytellers is in THIS POST. Since I’m not yet complete on the singles pack, here is the visual checklist for the three-packs first. In theory, Target will put these out on the shelf on the 19th but as usual, it’s like liar’s dice … round and […]

Posted in Advertising, CARS, collecting, diecast, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 14 October 2008
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Normally, a report entitled as such would cost $50k not including expenses (since I only drink Coke with cane sugar and eat pastrami from New York City …) … But for this holday season, as no one has any money left over (hey, AIG, I waited all night for my ‘special massage,’ I finally gave […]

Posted in Advertising, CARS, Checklist, collecting, Financial, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 14 October 2008
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First, the best supermarket to find CARS – Fred Meyer … not only always supporting CARS but usually with a nice sale … as noted by Pete, Mattel probably gave them a deal on 2008 B Cases … a nice deal if you’re just starting out … (funny, my local TRU seems to have gotten […]

Posted in Advertising, CARS, Checklist, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV on 13 October 2008
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For those trying to sort through what’s out there, I have made you a nice October chart that should be printable – just drag off and drop into any other app. If you like, I’ll do one for November in a few weeks. Of course, this is NOT inclusive of every single store in America […]

Posted in Advertising, Checklist, collecting, diecast, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 13 October 2008
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In a perfect world, the Wal Mart endcap would have gone up with … 2 Oversized CASE N5531-999A & 6 Singles CASE M1054-999W … all at once on a specific day. Or 24 Oversized CARS and 108 (18 x 6) mainline CARS. This is the same world where people just buy one or at most […]

Posted in Advertising, CARS, Checklist, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV on 10 October 2008
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Thanks to CollectorMom who found the book at Target, we know everything there is to know about this Expanded Universe line … the reason the book as not listed was that the book is called WORLD OF CARS (nothing about Storytellers) and what we thought were individual books was actually chapters with this book. So, […]

Posted in Advertising, CARS, Checklist, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 9 October 2008
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So, what is going with Movie Moments? Yes, they will be will be a Target exclusive and the next shipments should start arriving at Target before the end of November. Are they WOC just with a Target sticker or are they WOC: Race O Rama with Target Exclusive stickers? No one knows for certain but […]