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When Eating Chocolate, Um, Make Sure It’s NOT “Chocolately.”

It sounds pretty much the same thing … chocolate? chocolatey?

FROM RawGuru.com, um, looks good enough to eat …

Well, this process is apparently too complicated for the Hershey, the “Great American Chocolate Bar?” is now sadly, the “Middling ‘Chocolate-like’ thingermajigger …

Yep, for “Whatchamacallit, Milk Duds, Mr. Goodbar and Krackel no longer have milk chocolate coatings, and Hershey’s Kissables are now labeled “chocolate candy” instead of “milk chocolate.”


“cocoa butter — the ingredient famous for giving chocolate its creamy, melt-in-your-mouth texture — has been replaced with vegetable oil.”

So, above, take out the raw cocoa butter and sub in this:

Now, I’m not health nut but if you ask me, cocoa butter or a liquidy, viscous substitute that is BLEACHED and DEODERIZED … um, can I just have the plain old chocolate?

Really, i don’t mind not paying another $.25 for non bleached and non-deoderized food … not to mentioned slurried …(though slurried is a fun college date).

At least the US FDA is on our side, “Products once labeled “milk chocolate” now have to say “chocolate candy,” “made with chocolate” or “chocolatey.”

I guess they decided not to non-chocolate all their products – “It still offers real milk chocolate in Hershey’s Kisses, Reese’s Peanut Butter Cups and its classic chocolate bar.”

Um, gee thanks for the heads up.

But now we have to re-read a label to make sure the words CHOCOLATE is only preceded by the word MILK?


I think to save time, I’ll just avoid eating any Hershey’s “chocolate” just to be safe from bleached and deoderized oil substitutes.

Here’s the full scoop from THE CANDY BLOG.

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19 September 2008 Advertising, Food, Marketing, Retail, Science 17 Comments

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