Article Archive for 22 April 2008

Mattel Disney Pixar CARS: Mini Adventures Banshee
Posted in Advertising, Film, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys on 22 April 2008
Stats: and 17 Comments

The Mini Adventures Screamin’ Banshee is coming in early May. Here’s what the final box looks like (though Mattel may not have color corrected this file as the drawings show banshee as yellow but from the box art, he probably is yellow?) The following are photos from Toy Fair (February 2008). It looks like they […]

Mattel Loses $47 MM: First Quarter 2008
Posted in CARS, Disney Pixar, Marketing, Media, Retail, Toys on 22 April 2008
Stats: and 18 Comments

Until major competitor, Hasbro – whose sales were up 14% in Q1, 2008 – Mattel posted a loss of $46.6 million … before you go blaming it on shortage of CARS, the problem is the Fisher Price division … sales in that division were down 13% percent “Fisher-Price, Mattel’s education and preschool toy company, accounted […]