Article Archive for 13 April 2008

Mattel Disney Pixar Diecast CARS: CARS 2 Coming, What to Expect For the 1:55 Diecast Line?
Posted in Advertising, Film, Marketing, Media, Retail, Toys, TV on 13 April 2008
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This is exactly the question Mattel is trying to plot out. We are just about exactly 4 years until the sequel returns and the toys for CARS 2 hits the shelves. We are in unknown territory. Most sequels these days are spaced no more than 12-18 months apart or when there is unexpected “next” part […]