Home » Disney Pixar CARS 2, Disney Planes, Mattel Disney Pixar Diecast CARS 2

Disney DisneyToon Planes: Full Trailer & Planes Diecast

“Planes,” an all-new, CG-animated comedy action adventure, flies into homes on Blu-ray™ and DVD in Spring 2013.

Dusty lives in the small town of Propwash Junction, and the single-prop agriculture plane could not be further from the lean, mean, trophy-winning machines he idolizes – and his co-workers remind him constantly. His mentor Skipper is convinced that Dusty has the engine to compete with the best, and helps encourage him to pursue his lifelong dreams. But if Dusty wants to make his dreams a reality, he‟ll need to push himself further than he ever imagined. With the help and support of a crew of all-new and hilarious characters, Dusty wings his way into the biggest challenge of his life.

“Planes,” set to introduce audiences to an entirely new and hilarious crew of daredevils from every corner of the globe, draws inspiration from the immensely popular world of Disney•Pixar‟s “Cars.” Created, written and produced by DisneyToon Studios under the creative leadership of John Lasseter and directed by Emmy® nominated Klay Hall, “Planes” takes off with an international cast of the fastest air racers around, in a comedy packed with action and adventure.

(thanks for the heads up on the trailer, Kevin E.!)

People have asked about my thoughts on PLANES so … Creatively, it will all depend on how much we like the character of Dusty. While it’s not a “Pixar” film, clearly with John Lasseter as Executive Producer, it’s not going to stray too far in terms of its look and quality of design/cinematography … and of course, expectations are slightly lower since it’s a direct to home video project, as long as the story is reasonable & we like Dusty enough, that aspect should be fine. Though it will have one big strike against it as people used to seeing the beloved characters of CARS World will miss them and might be distracted more by how Lightning or Mater might react or be funnier in that section/scene of the film.

So people will go in with less anticipation and a higher degree of “show me.” Unlike when the concept of Mater Toons was presented, everyone welcomed it with open arms as a chance to see Mater in new adventures. In this case, no one wants to see Dusty just “play” the Mater or Lightning part. On the other hand, flying literally opens up another animation showcase – as in the few short flying sequences from CARS, Mater Toons and CARS 2, they can be dazzling. But again, if it’s all just a “roller coaster” ride in the sky, then it’s just repetitive. Overall, I presume it will be an amusing ride and I look forward to seeing it.

As for the “diecasts,” yes, Mattel is doing a line. While it won’t be as big as a theatrical opening as with CARS 2 this June, it’s got the Disney marketing and in case you hadn’t noticed, they are a marketing powerhouse especially when it comes to synergizing all their media outlets … from the networks to cruise ships and Disney on ice, no one will NOT know that Planes is coming. So, it should be a pretty big launch but like CARS in 2006, while no one doubts it will launch fairly big – can it be sustained?

No one has ever sold a successful mass market diecast lines of planes. Yes, matchbox sells planes and most every boys toy property has some flying element in it but no one counts on the sale of planes as its core element. Part of the problem is that kids don’t know much about planes. Sure, they can identify a bi-plane from a prop plane and that an F-14 looks vastly different but how many of each do they really want? Kids might want all 4 tuners because they are cars and they know Snot Rod is way different than Wingo and can name 10 things different about them … but do they want the 6 prop planes from the AIR MATER short simply because they are painted a different color? Or know the difference between a 707 and a 727 versus they can talk all day long about the differences between a Ford Mustang GT and a Ford Mustang Shelby? Or that each Piston Cup racer is painted different but that the F-14’s and other fighters are pretty much the same gray and white with just some helmet differences?

So, while there is interest, if the first waves are simply repaints of bi-planes and prop planes + gray fighters with different helmets, how long with PLANES, the toy diecast line last?

It has to be handled carefully and with planning … or will there be 300 orange & white Dusty, the prop plane left on the pegs after 7 weeks in every store? (well, technically, 100 Dusty (Gear Up), 100 Dusty (Landing), & 100 (Flaps Down).

And for long term collectors, will scale be major issue? As with mass market plane lines (unlike high end collectible lines), like Matchbox, they tend to go by packaging size as the main size factor versus true scale. While Barney Stormin’ is mostly to scale, Stu Bop & Marco are definitely not … so while I’m not saying it’ll be a hindrance to launch, will it be a major factor to this being a sustaining line? Will people be miffed if the F-14 in the PLANES diecast line is about the size of Dusty the prop plane or that if there an aircraft carrier, it’s slightly larger than Mack?

 

Be Sociable, Share!
«  »

15 Comments

  • Steve AKA: Poppa says:

    Not all cartoons are produced to sell an endless line of toys. Most of the Pixar movies have very limited shelf space in the toy aisle. As to the postings of stagnant Cars Two inventory, I think Cars Two will never have the following of Cars, The Original. The plot is too sophisticated for the little kids. Cars, the Original had characters and a relatively simple and sweet plot to hold the interest of kids and adults. I do not need a cartoon for adult issues.

    The ordinary little kid will progress from Cars to Hot Wheels and video games. I think there is a relatively short window of interest for these toys. Call it ‘age appropriate.’

    The theme park ride will always generate some interest in Cars castings. The same with the airplanes. Every Disney short made straight to DVD always has some toys for the kids truly interested in playing with the characters that appeal to them. The Tinkerbell/fairy line comes to mind.

    If the plot of Cars Two is the future, it is time to cut out full length cartoons and stick with afternoon four minute cartoons. My opinion.

  • Tom says:

    I think most of us, kids and adults, relate to cars much more closely. We only experience planes when we are passive passengers (which is usually a less than pleasant experience), or when they are objectified in museums or at air shows. We (99% of us) never experience planes with a fraction of the intimacy we do with cars. We see hundreds or thousands of cars every day, we fix them, we clean them, modify them, vacation in them, they give us freedom and open opportunities like nothing else.
    Planes are cool, but Americans LOVE cars.

  • hostile takeover banker says:

    Of course kids will buy toy planes. What they won’t buy is 400 of one character clogging up all the pegs (ala Finn). If Mattel, or Disney, or whoever merchandises these gets it right, they will make a tidy sum. imo of course.

  • Bumper Save says:

    This movie really worries me to be honest – it seems to be the end of Cars and that there’s no hope for Cars 3.

    Not that I want Cars 3 right away, but in the future it would be awesome.

  • gododgerblue says:

    If there was a line of planes like this when I was a kid, I would have collected them. My dad was in the air force and defense industry, so we went to a few air shows and open houses. Jets or props; didn’t matter as long as they had guns, missiles and/or bombs. Can’t wait for a Skipper. Too bad the P-51 isn’t a bubble canopy (one of the most beautiful airplanes ever), but I guess it would look strange with two eyes painted on it.

  • hypercarrots says:

    if kids collect thomas the tank engine, why won’t they collect airplanes?

  • 5oclockshadow says:

    I only hope they have a ‘Pixarfied’ Sea Dragon in this one. Or at the very least, a Sea Stallion. That would be awesome.

  • pixarlover says:

    Thanks Met for the kudos…!
    Jon Cryer from Two and a Half Men is playing “Dusty Crophopper”
    Carlos Alazraqui from Reno 911 is playing “El Chupacabra”
    On IMDB Pixar is listed as the production studio
    The Director Klay Hall best known for directing for 95 episodes of
    King of the Hill and 23 episodes of the Simpsons and some work for Dreamworks
    Should be funny with this talent we are excited to see it
    We are going to need some push pins and fishing line to display all
    The new planes. Since shelf space is all ready being occupied by “Cars”
    the ceiling will make an interesting background. It worked well for the glow in the dark planets, glow
    In the dark stars and space shuttle….sounds like fun!
    Kevin

  • Stig McQueen says:

    Uh, oh — straight to video. Never a good sign…

    And Stig Jr. had all of the characters from “Jay Jay the Jet Plane;” there was no mistaking Jay Jay for Snuffy, Big Jake for Old Oscar, or Herky for Tracy!

  • WillsCars says:

    I’m looking forward to seeing this. The discription says “international cast of the fastest air racers around.” I assume that means there will be many different planes. I hope the diecasts will be 1:55 scale or at least fairly close.

  • DDD says:

    Not a fan of Cars planes…too little face-to-body ratio, and wings bog down their personality. Plus, cars roll, but planes fly, so the diecast don’t feel as real. And the new Mater short was just kind of dull. But bring on the boats!!

  • TopherDawg says:

    I was already told “NO” to the possibility of collecting these. :)

    Hopefully they do a killer job on it and they bring it to the theaters.

  • MackDaddy says:

    All good questions. I think voices factor into likeability too. And if the voices are wrong, no kid will want the toy!

  • John in Missouri says:

    2013? Ugh!!

  • gervart says:

    Are you kidding me? kids are going to love these no matter how miniscule the difference is between details on different planes.
    Pixar being pixar will stylise and caricature many different types of planes that kids will see and want.
    Its the addiction of collecting these shiny coated things in the every expanding cars universe that is going to shift the stock.
    Im sure there will be other vehicles in the line as well (notice the puttys in the vid)

Leave a Reply

You must be logged in to post a comment.