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Disney Pixar Monsters University: By Jove, It’s a Toy Hit!


From LICENSE Magazine.

“Disney/Pixar’s Monster University toys in the next few weeks, with the property already coming in as the fifth largest toy license in the country just two weeks after its July 12 release.

Current sales put Monsters University licensed toys just behind Disney’s Cars franchise. Cars 2 delivered the largest licensed toy sales of all time in Europe in 2011, bringing in more than €312 million ($479 million) in the top five European markets alone. Two years later, Cars is still the largest toy license in France and the eighth largest in the U.K.”

You can read the rest at LICENSE Magazine.

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26 July 2013 Disney, Disney Pixar 6 Comments


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