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Mattel Disney Planes: The Marketing Tsunami Begins

No surprise, Disney is not kidding around to launch PLANES.

planes front

“John H.” sends along pics of his Target and what every Target in America will look like soon.

planes cap

John H. notes, “The display has a Dusty on the backboard with an electric motor that spins the prop and on one side down low a control panel with three buttons to push to hear characters from the movie talk. This is a full endcap and two partial side aisles full of Planes stuff. A bicycle and plushies, the (empty) top shelves will get books and Pixar videos Monday) and everything else is Mattel diecasts and microdrifters.”

Target-Planes-Display_03 control

“We bought two three packs of MDs and the Quonset hut launcher. Holding back on three packs until we know the contents of the Target 10-pack. Looks like MD collectors will end up with many duplicate Dustys to collect everything else. Dusty is in most 3-packs as well as both released playsets.
Where MD Planes are mixed on the hooks with MD Cars, they are easy to find because the Planes packs have a light (sky) blue background. (white on Cars).”

MD planes

Thanks for the photos and heads up … “John H.”

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23 July 2013 Disney Planes, Mattel Disney Planes 16 Comments


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