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Mattel Disney Pixar CARS: Diecast + Micro Drifter = Airport & Theme Park Pricing

I do not hate the Micro Drifters but I think the “normal” pricing on them will be their death knell – $6 for 3 is at the far end of pricing that will garner much interest … they should have been a 2-pack for $1.99 or if you’re going to do $6 at retail, the packaging should’ve contained at least 5 Micro Drifters … this new packaging option will pretty sell almost no extra Micro Drifters or diecasts …


Since you can buy a diecast for $3.49 or at most $3.88, who’s going to pay $3.11 to $3.50 extra for one Micro Drifter?


And at this late stage in the game? First, most everyone who needs a diecast version of this CAR has one AND I would guess that 99% of people interested in Micro Drifters have these three already also?


So, this is fine pricing at the airport or at a theme park but in regular stores, not very high on the must buy list.


But if you like rare packaging variants, in addition to these three courtesy of “Quercy,” there is also a Nigel, Raoul and the two shown on the back Max & Chick. There is only 7 only the list so these 7 look like the complete list – and it’s probably safe to guess there will be no wave 2. This is not available at WM, Target or TRU so if you’re intent on collecting these, you might need to call up Children’s Toy Closet to order a case for you.

I think the “take10” coupon is good until the end of January.

Thanks for the nice photos, “Quercy!”

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  • beebani says:

    I just picked up the Jeff this weekend, it does indeed have the logo.

  • Bumper Save says:

    Note that Variant Logo Jeff is in this “single” (if that’s what we’re calling them) – easier than getting it in the multipack.

  • D J says:

    Cardback looks really sweet. With the car in the center,no theme shown, and the Cars logo in the corner. I do prefer this as equal since i like theme idea. With this price, i will not be getting these.

  • mattmartin says:

    A clear sign of too much stock thus re packaging equals desperation by our favourite toy manufacturer..

  • Mike Manifold says:

    Is this the first post to feature the intro “I do not hate ________”. LOL! I do pretty much hate these and Mattel’s other numerous and various distractions from my favorite task-at-hand, producing and well-distributing awesome new Disney Pixar diecast characters.

  • cac1959 says:

    If the Jeff Gorvette single has the Corvette logo on the hood, I’d think about it… But $4.99 would be a more realistic price for one diecast and one Micro Drifter.

    And I’d buy a Rip + Rip without feeling “Rip”ped off.

  • John says:

    I could see picking one of these up at an airport or hotel, a great business trip present for a little one back home. Smart too as it introduces kids to two lines at once. Nice move Mattel; and thank you for not using this packaging to launch exclusive cars.

  • John in Missouri says:

    Rip + Rip would be neat! Oh well.

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