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Mattel Disney Pixar CARS 2 Diecast: Australia Super Chase Frosty – the Count to 4,000

With the latest announcement of a giveaway of 400 Mark “Frosty” Winterbottom Super Chase CARS coming on December 1, 2012 … here’s the recap of distribution:

200

September 14, 2012

If you clipped this coupon from the (Australia) Herald Sun at the Sandown 500 race. They were only giving away 200 to kids.


400

October 20, 2012

Armor All Gold Coast 600 race, the Gold Coast Bulletin (newspaper- Australia) gave away another 400 for members of their VIK Club with kids.

 

@3,000

November 10, 2012 (official)

CARS Collector Event – Target Australia stores only. Details in this post. Unofficially, some stores started selling them many days before and were sold out by Event Day – recap here. Distribution was uneven at the 184 Target Australia stores. Larger stores received full cases.

Some smaller stores received 4 in a box with the “US” Kmart CARS Day #9 CARS (just called SPECIAL DECO there) and did not receive a full case so the 115-125 cases is an approximation based on the total number sent to Target Australia. @115-125 cases of 24 CARS in each case equals approximately 3,000 total CARS.

(UPDATED – Edited for clarification)

400

December 1, 2012

Telstra 500 Race & Auto Show. By clipping a coupon that will start to run in the November 28, 2012 issue of The Telegraph (newspaper) – which will entitle the first 400 kids to a free Frosty diecast at the race.

So, all 4 events distribution should take us to about 4,000 – Mattel probably shipped a few cases (5) to themselves, Pixar & Disney as the normal course of distribution – whether they count that as part of the 4,000 or not is hard to say.

BTW, the 4,000 distribution number is printed on the back of the card – they will generally err slightly below just to be safe – there’s no real compelling reason for them to lie – Mattel at most make $1 or $1.50 revenue on each diecast so to them, the few extra hundred dollars they make would not make it worthwhile to lie or cheat on this number.

 

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10 Comments

  • OzzieMum says:

    Most of the Targets here in Sydney got them as far as I’m aware. I searched high & low for weeks before I got lucky in a store. A lot of the stores told me “we never got any”, but I happened to get my Frosty from one of those stores about an hour after they told me over the phone they haven’t got any! Another store where I knew the Manager told me she hadn’t seen any & almost 1 week after they went on sale in the catalogue she called me & told me she found a box hidden out the back full of them. I could be wrong, but I thought these were 24 to a case & not 4 per case. The box I seen mine in said “Australian Racer” on the side. Can anyone else verify this?

    HTB – I read somewhere on Facebook that there was apparently a distribution error & a lot of stores didn’t receive them. I’m not sure what the full story is, because I know some stores put them on shelves weeks earlier, some never heard of it, some said they never got any & one Target told me apparently they all ended up on eBay! In my area stores had signs up about 2 per person, but that definitely wasn’t followed! IMHO I think a lot of the cases went out the backdoor in some Targets, that’s probably why staff never seen them.

  • Fillmore1234 says:

    I am one of the lucky 4,000 as well. I have one coming from Australia as we speak! I’m so excited because this is one amazing Car!

  • BMW says:

    This is curious as the initial reports that came from Australia – 4 Frostys packed in the case with the Kmart Cars.

    (MET: It seems smaller Target stores only got that case and the full boxes were reserved for larger stores).

    • jeaks says:

      I have spoken with someone inside Target who has checked things and confirmed a few things although they are for WA (west coast)only. Firstly the Target Country stores did not receive any Frostys at all.

      There were two cases containing Frosty. There was the case with 4 Frosty’s and rest of contents were Kmart metallic cars. Then there was the mega case that contained only Frosty.

      There was no reasoning to distribution. Some large Target stores (~8000sqm) like Galleria and Midland Gate received the combo cases but some smaller targets like Perth city got a whole case. Here is the kicker for WA anyway, some Targets (not Country Targets either) did not get any Frosty’s at all. Certainly it appears that the East Coast got the bulk of the Frostys. There are no further cases coming to WA.

      There was one full case allocated to Target online with Frosty’s sold individually. However that case has sold out namely because I got the lot and before anybody thinks I am greedy. I got them all for overseas people just to help others as I have been helped in the past I am making no money from this (and apologies but every one is accounted for in case anybody asks)

      Personally I think cases with four Frosty’s could have been better and fairer. All that has happened with full cases in the majority is people have got the lot and sold them on Ebay. I also think they should have been held until the sale commenced. I wish i had got more so I could help more collectors or even kids but sadly not to be

  • John in Missouri says:

    Another great recap Met!

  • taylor says:

    Thanks to Jack! I will be one of the lucky 4000, if it wasn’t for T5 and the great folk on here then I think I would have pulled all my hair out by now knowing what I am missing out on. 🙂

  • chuki_mama says:

    It’s nice that Mattel is giving Australian collectors multiple changes to get this Car.

  • hostile takeover banker says:

    I think the distribution of these is interestingly ‘uneven’ as well. I’ve only seen the 1 case here in Perth and Jeaks has seen 1 too. I’ve been searching high and low for these and it seems that the majority of them are over the East coast of Australia and not in the west. I’d be very interested in knowing how cases were distributed as most Target stores I have come across, even having them advertised them, have no idea at all about this car and haven’t seen it.

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