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Cereal Boxes Now & Then …

Interesting how making the mascots 3D doesn’t make them better …

But it is funny how you needed to add the word SUGAR below a giant use of the word SUGAR onto the box 50 years ago. 🙂

You can check out the rest at BuzzFeed.

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7 February 2012 Advertising, Food 9 Comments


  • danrio says:

    This brings back a lot of memories. I worked for General Mills from 1963 until I retired in 2000. Part of my later experience there was scheduling cereal plant production. For a while, I was the guy who ordered (by the carload) that “whole kernel of wheat” that was said to be in every Wheaties flake! The operations department I worked in followed the credo that “change is our only constant”!

    (MET: Cool … so anything less than 10-tons of cereal is small potatoes? 🙂 ).

  • 5oclockshadow says:

    I used to be a cereal junkie. Then my wife told me about the BHA and BHT in them, and it kindof ruined cereal for me.

  • Dunroamin says:

    Boo Berry the Stoner to Boo Berry the Pimp D-Bag

  • MackDaddy says:

    Then: 12 oz.
    Now: 9.6 oz.

    Then: 16 oz.
    Now: 14 oz.

    The cereal boxes today are a joke. They are just as tall and just as wide but are very thin and have far less product inside them. There was a time not long ago that we could buy a GIANT box of Rice Chex. Isn’t that how they came to be known? Holiday Chex mix? Now it’s hard to spot them in they’re new SMALL box design. Is it just me or does everyone notice how these companies are giving us less for more and trying to deceive us? We still call it a HALF gallon of ice cream but if you look closely you will see it’s only 1.5 to 1.75 qts. and cost you more! 😡

    (MET: Yea, they hope you don’t notice …).

  • BMW says:

    Check out ebay for vintage cereal boxes.
    Mattel has done quite well marketing diecasts with the cereal logos.
    I bought the SDCC Frankenberry car in the cereal box and when you shake the box it makes cereal sounds.

    These cereal cars are sold out locally:

    “Hot Wheels is capturing the art of iconic properties such as Hershey’s, General Mills, Masters of the Universe and DC Comics. Whether it is Hershey’s Candies, Count Chocula, He-Man or The Flash, these vehicles will transport you back to a time when you didn’t have a care in the world! These 1:64 scale die-cast body /die-cast chassis cars come with Real Riders tires.”

  • cac1959 says:

    I remember some of those old cereal boxes… I feel so old…

  • Tom says:

    I wonder what changed that they no longer use the word “sugar” on the front of the box?

  • John in Missouri says:

    I saw a commercial for Lucky Charms the other day — those have changed a LOT!

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