Mattel Pixar Cars: Licensing Faux Pas
I ducked into a KB Toys close out store to see Cars I could nab for a song when I stopped dead in my tracks when I saw this:
Say what?!
Man, I have seen some stretches in the licensing game and while this is not one of the most egregious examples, I think the licensor could have at least added some of the Cars personalities to the game rather than…tires? And at $10.98, it wasn’t exactly a steal. I guess we’ll leave that to certain Target shoppers.
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16 January 2009
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