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Mattel Pixar Cars: Licensing Faux Pas

I ducked into a KB Toys close out store to see Cars I could nab for a song when I stopped dead in my tracks when I saw this:

Say what?!

Say what?!

Man, I have seen some stretches in the licensing game and while this is not one of the most egregious examples, I think the licensor could have at least added some of the Cars personalities to the game rather than…tires?  And at $10.98, it wasn’t exactly a steal.  I guess we’ll leave that to certain Target shoppers.

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