If you love CARS, if wonder if your collection is complete complete and if it’s really been 2-years, how about a book that collects EVERY item released and one long run on sentence about collecting CARS from Day 1?

Well, wonder no more – we have put together the perfect book for you. It’s 100% about CARS. Yep, 100% about the real world of CARS between the April 2006 and December 31, 2007.

This book, “Mattel Pixar CARS: The Diecast Story & Checklist 2006-2007-Volume One” is only about one thing. Over 110 pages, and OVER 250 full-color photographs of EVERY CARS item released by Mattel including every CAR on card, every Movie Moment, every packaging variant, every Movie Double, every box set and many surprises! All photos are high resolution photos.

It is a “on-demand” published book at Lulu.com so when you order one, they print one up – takes about 5-7 days for you to get one. It’s a large oversized trade paperback – 8.5″ by 11″. You’re also protected with your credit card info as it’s all done through their secure website.

You can check out a preview of the first ten pages also.

It’s $39.99 which reflects a small profit for us but the main cost is it’s 114-pages long – there’s not much to trim to make much of a price difference … so really blame Mattel for releasing at least 250 items! 🙂 I didn’t actually stop to count but I think there are actually closer to 350 photos since I included cardbacks, variants, Wal*Mart ads, posters, etc … for instance, every card that has NEW is along side it’s “blank” brother. I might have left a few pebbles unturned but it’s pretty complete. As for the text, I think in the preview of the pages you can see it’s real content with my experience and insight into marketing, advertising and retailing.

Of course, for everyone that contributed, your thanks is on the back page 🙂

BTW, it is NOT a price guide – there are some prices listed within the text when discussing the original prices but other than that, it is a recap of CARS from 2006 to 2007 in words and photos.

So, grab a copy and buy a t-shirt, crack open a cold one, and enjoy the nostalgic, thrilling, enthralling, agonizing and teary road trip down the memory lane that is/was CARS.

(The writing was the easy part, the assembling of photos and the process at lulu was frankly a lulu but enjoy … yes, there should be more blank pages to separate sections but hey, every non blank page is a cost savings passed on you!)