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Star Wars #1 Licensed Line in 2009 …

The NPD Group has reported that Star Wars maintained its hold as No. 1 licensed toy and No. 1 boys toy property in 2009, demonstrating its staying power after 33 years. With 2009 year-end figures placing Star Wars 40 percent ahead of any other toy license, the Power of the Force continues to thrive, according to The NPD Group. U.S. retail toy sales for the license in 2009 exceeded $480M.

Which means in 2009, the second toy license (Disney Pixar CARS) was around $290 million during the Golden Age of CARS … I wonder where we stand now?

There are no official stats available for 2011 (unless of course, are you are a client of NPD) … but Star Wars is still believed to be around $400 million.


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8 April 2012 Disney Pixar CARS 3, Toys 6 Comments


  • BMW says:

    I wonder where we stand now?
    Your Sylvestor cartoon says volumes.

    Star Wars collectors have so much to collect even after all these years.
    Somehow Hasbro always gives the collectors something new to get excited about. The Blu Ray deleted scenes characters flew off the shelves last month.

    Disney Consumer Products needs to step back and look at what has happened to the Cars line since the launch last April.
    All the Mattel Cars 2 diecasts are obviously not the hand of the one who put love into the design. Stop making these cheap lightweight diecasts and return to the beginning, look at the original Cars then start over. We will buy quality.

    • BMW says:

      The editor is not working.

      edit since the launch last May, to now where the first wave had to be reduced to a ridiculous price to clear shelves.

  • Jack says:

    I wonder how many people believe Star Wars is just a fictional story with no deeper meanings?
    I like most of the Star Wars movies but most science fiction doesn’t do much for me. Not enough to collect anything from the series.
    I do know for sure that the whole Star Wars series, names of certain characters, black Magic etc. is based on something more to the people in the know.

  • John in Missouri says:

    Interesting infromation — even though it took them 2+ years to figure out — but in 2009, Star Wars had a 6 to 1 lead in the number of movies, not counting re-releases a generation after the first three premieres. Not a bad showing for Cars!

    • 5oclockshadow says:

      Star Wars toys are also made by a toy company who knows how to make the characters that the fans and kids want. Even the obscure ones.

  • chuki_mama says:

    Not hard to believe… Most of the little boys around my neighborhood that have moved away from Cars love Star Wars…

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