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Disney Buys Marvel

Marvel Poster

“The Walt Disney Company has agreed to acquire Marvel Entertainment in a stock and cash transaction, the companies announced this morning. Under the terms of the agreement and based on last week’s closing price of Disney, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own.

Based on the closing price of Disney stock on Friday, August 28, the total transaction value is $50 per Marvel share or approximately $4 billion.”

“Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.”

Bring on the Wolverine CAR!

CARS EXPANDED UNIVERSE: SuperHero CARS

🙂

Mater as THE THING?

🙂

PRESS RELEASE HERE.

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31 August 2009 News 24 Comments

24 Comments

  • Mr. Marvel says:

    Hey guys I got that poster…but I wonder is Shadow Cat in there? Just curious. Also I hope something good comes from this purchase.

  • jedijson says:

    Still not sure how I feel about this. The main Marvel theme is dark and gritty right now. I’m hoping it doesn’t go bubble-gum under the Disney heading.

    I also wonder if Marvel will start publishing all the Disney comics, instead of people like Boom! Studios. Maybe they’ll be a little easier to get hold of? Who knows.

    I understand the idea behind them wanting to take over Marvel. The film rights, etc. are HUGE! Plus, it draws in the older boys like Hannah Montana did for the older girls. I just hope they don’t ruin it.

    Oh, and, as far as Universal Studios is concerned–that’s a good question. But given that the Imagineers were the ones who designed Universal Studios, it just brings it all back into the fold. Good move on Disney’s part by fixing Eisner’s screw-up!

  • It may take a while but there will be a Lightning McQueen/Wolverine crossover.
    I am not sure about the Tow Mater Vs. Punisher.

  • Steve AKA: Poppa says:

    It will be interesting to see what happens to the toy license for Marvel action figures which is now held by Hasbro. Hasbro took it over from Toy Biz. There is something wrong with the price point for many of the action figures. The cheapest non sale price for a basic figure is now $7.99 with increases to $8.44 to $9.99 depending on the retailer. Additionally, the Marvel Universe size has been reduced on the $7.99 ($8.44 at Wal-Mart) priced figures. The larger Marvel Legends are holding at $10.44 (Wal-Mart). If the license is transferred to Mattel, will this generate some competition and price reductions in the action figure market? Hasbro has been setting the price for the Star Wars line and G.I. Joe line similarly.

    Actually, non collector buyers of Cars may in the a shock when your kids move into the action figure market. Better hope the little ones move into $1.00 Hot Wheels rather than $7.99 action figures.

  • maryann says:

    Iron Man McQueen? Customizers START YOUR AIRBRUSHES!

  • Shelley says:

    I agree Monica, I know my boys are still enjoying their Cars toys, but often they reach for Star Wars of comic book hero’s! (and they are 5 and 7) It will be very interesting to see where this goes….especially with whole WDW/Universal thing

  • Monica says:

    Thnking about it a little further. Disney was probably looking to expand its older boy marketing base like they did with Pixar and the younger boy market. Right now they are losing boys in around 5-7 range, this will bring them right back in to the Disney fold. Clever!

  • Monica says:

    Very interesting. One can only hope that Disney handles it like they have seemingly handled Pixar “if it’s not broken, don’t fix it, just license the hell out of it.”

  • nikko says:

    How does this work with universal studios. They have a whole section dedicated to Marvel. So does this mean that disney now owns this part of Universal Studios. Or will this part of universal studios be shutting down now. HMMMMMMM so many questions

  • Gary UK says:

    What does this mean for Disney’s rivals in florida??
    Universal islands of adventure has a marvel themed area does it not?

    • Blake from MN says:

      It means they are making mint off of licensing!

    • Driveshaft says:

      Yes it does, with the Hulk Roller Coaster, SpiderMan Ride – which is in 3D and awesome! It is like a competition here in Central Florida between Disney and Universal for the tourist $’s.

      • Blake from MN says:

        LOVE LOVE LOVE The Driveshaft name! OMG! WOOT WOOT! But for real I think they are going to make a mint because Universal won’t take that out. There’s no way!

        • Todd says:

          They wont take it out but they will re theme it, repaint the hulk to colors not like the hulk, and rename it. make a new video out of Spider-Man, maybe a movie or something. re-do the idk what its called but its tall and has a car that goes up and down.

  • Jericho1 says:

    I’m not sure how I feel about this move, as a huge Marvel Comics fan. Ask me a year from now.

    Hopefully, with new Marvel movies on the way, we won’t see anything like “Disney’s Iron Man 2”. That would just be wrong.

    -Jericho1

    • Tizmanian says:

      I hear you, Jericho1. While I don’t expect to see “Wolverhontas” coming out in the next decade, I do question just how much time will they have to spend on certain IP they will now control and own. Marvel has a dense bench of IP to exploit, er, leverage which means Disney is now in control of that.

      I do expect to hear in the next year or so plans to build out Marvel based areas/attractions/rides in their theme parks.

      Interesting times, eh?

  • luciano24 says:

    This is a interesting move? Considering that Marvel is going to be releasing a ton of movies in the next 4 years and with all that is going on with comic series, like the return of Capt. America, the Iron Man saga, The new Spider-Man comics. I hope that Disney doesn’t do nothing to downgrade the Marvel empire by making it to Kid Friendly. That would be a shame to see Marvel that way.

  • Aaron & Jeanne Scriven says:

    that would be cool haha even THAT is better than LENTICULARS!

  • MiaSenorita says:

    Quite interesting…..

    Spidey McQueen?

    On another thought though… it would be fun to have all the marvel guys as cars, or even all McQueens – Super McQueen, Iron McQueen, etc 😀

  • Mike says:

    What do you want to bet we’ll get:

    The Incredible Duck (you wouldn’t like him when he’s angry)

    or…

    Iron Mouse!

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