Wow, that is a cool pun.  Denise Ream is the producer of Cars 2. Though this car is supposed to be Denise Beam, the few that I've seen in person, and I think all reported on here, say "D Ream", just as you've found.  I think it's likely to be that way on all of them, based on the shoddy license plate work as of late (at least 3 characters erroneously sport Acer's license plate thus far). We can only dream that they get future plates right. 

CHERIE said:

I just purchased the Target Racing 4- pack that includes the exclusive Denise Beam. When I took her out of the package and looked at her license plate it actually says "D Ream."  The "R" is very clear and does not in any way appear to be a "B" that is incomplete. Does anyone else have a car like this? I was thinking that maybe it is just a pun on the word "DREAM."  Please LMK if you know anything about this.Thanks!