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Disney Toon PLANES: Opening Weekend Grosses – About Expected

The final numbers won’t be in until tomorrow but here are the estimates … from Box Office Guru.

1 Elysium $ 30,500,000 (Sony)

2 We’re the Millers $26,555,000 (Warner Bros.)

3 Planes $22,525,000 (Disney)

Most estimates ranged from $23 to $26 million – since PLANES appeals more to kids and matinee ticket prices, it’s about what they expected. “We’re the Millers” actually started playing Tuesday night so it’s up to @$38 million but this is just for the 3 days of the weekend.

From Indiewire

“Originally meant to be a straight-to-DVD release, Disney’s “Planes” is not doing so badly in third place with a three-day opening weekend of $22.5 million. “The Cars” spinoff beats out the later (and not as well-received) family-friendly films of the summer (“Smurfs 2″: $17.6 million, “Turbo”: $21.3 million), but not quite reaching the heights of its two predecessors/cousins “Cars” ($60.1 million) and “Cars 2″($66.1 million). With a voice cast led by Dane Cook, whose last wide release was “My Best Friend’s Girl” (which made $8.3 million its opening weekend), the movie has gone beyond initial expectations and did decently enough in the wake of “Monsters University” and “Despicable Me 2.”"

From BoxOffice Mojo:

Cars spin-off Planes was supposed to be a direct-to-video release, but Disney instead opted to open it at 3,702 locations this weekend. The movie earned an estimated $22.5 million, which is a fine opening even if it is only a fraction of the Cars movies (both over $60 million). It is at least the highest start ever for an animated movie in August—though there isn’t much competition—though it’s also the third-straight family title that opened below $25 million.

August is a tough time to release an animated movie: most families are getting in to “back to school” mode, and have already been hit up for hundreds of millions of dollars from premium fare earlier in the Summer. This might not have been the best year to test the waters in August, given the fact that this Summer was so jam-packed to begin with. Still, Planes didn’t cost a ton of money to make, and will likely earn Disney a few bucks before all is said and done (they already have Planes: Fire and Rescue set for next Summer).

The audience was 51 percent male (unusual for an animated movie) and was made up mostly of families (85 percent). It received an “A-” CinemaScore, and without any competition for a few weeks it should hold up well.

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11 August 2013 Disney, Disney Toon Planes 8 Comments

8 Comments

  • jcamdenlane says:

    That’s gross ticket sales, right? Bet Elysium cost way more than $8 mil more to make than Planes. Net revenue would probably flip those rankings upside-down.

  • RodredlineM19 says:

    I’m seeing it some time this week, and I’m definitely excited.! People like John in MO can criticize this movie all they want, but I for one like it so far ;)

  • Dunroamin says:

    Took our daughter to see Turbo while our son was away with a freind…it was cute…i really wanted to see Planes but I told my son we would wait.
    Hopefully this week!

  • cac1959 says:

    Saw it Friday night with my wife and grandchildren…we all liked it but I didn’t like it as well as Cars or Cars2… I won’t see it again in the theater but Star Wars in 1977 is the only movie I’ve ever seen more than once in a theater… Assuming it’s released on DVD or Blu Ray for the holiday season, it will be on my birthday and Christmas list this year.

  • Mike Manifold says:

    Manifold Jr.’s facts and review: My 7-year-old, and the whole reason why I sunk so many $$$ into Cars diecasts for the last 4 years, saw Planes today for a birthday-party outing. His verdict was that “it IS Cars 3.” He also stated that it was better and funnier than Monsters University, Turbo, and Smurfs 2. He also stated that the Duplo “Planes” set seen at Target was “dumb.”

    (MET: :-) ).

    • MoMcQueen says:

      I was EXCITED to buy a Duplo Planes set at Toys R Us this weekend! The boys played with Ripslinger and El Chupa, making “dubbadubbadubba” propeller noises for hours. Unfortunately, one of them likes to “hide” things from the other and now El Chupa is seriously missing. I can’t find him anywhere. (I did, however, discover Sally and Michael Schumacher Ferrari stuffed into the dark crevices of the sofa. Together. Oh, the scandal.) 

      (MET: What’s better is the expression ‘What this you say dad? There’s another toy from this set? You don’t say. Well, I wish I could help you, dad … if you say so …” :-) ).

      • MoMcQueen says:

        Ha! Good advice. The one who did the hiding already pleaded the fifth amendment on us. He’s 18 months old, and his vocabulary consists largely of the propeller noises I mentioned, the sound of brakes squealing, engine revs and… the word ‘no’. That one he has down pat.

  • Refriedbeans says:

    I don’t see why critics are so hard on kid movies…I loved it and want to see it again

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