Disney Toon PLANES: Opening Weekend Grosses – About Expected
The final numbers won’t be in until tomorrow but here are the estimates … from Box Office Guru.
1 Elysium $ 30,500,000 (Sony)
2 We’re the Millers $26,555,000 (Warner Bros.)
3 Planes $22,525,000 (Disney)
Most estimates ranged from $23 to $26 million – since PLANES appeals more to kids and matinee ticket prices, it’s about what they expected. “We’re the Millers” actually started playing Tuesday night so it’s up to @$38 million but this is just for the 3 days of the weekend.
From Indiewire …
“Originally meant to be a straight-to-DVD release, Disney’s “Planes” is not doing so badly in third place with a three-day opening weekend of $22.5 million. “The Cars” spinoff beats out the later (and not as well-received) family-friendly films of the summer (“Smurfs 2″: $17.6 million, “Turbo”: $21.3 million), but not quite reaching the heights of its two predecessors/cousins “Cars” ($60.1 million) and “Cars 2″($66.1 million). With a voice cast led by Dane Cook, whose last wide release was “My Best Friend’s Girl” (which made $8.3 million its opening weekend), the movie has gone beyond initial expectations and did decently enough in the wake of “Monsters University” and “Despicable Me 2.”"
From BoxOffice Mojo:
Cars spin-off Planes was supposed to be a direct-to-video release, but Disney instead opted to open it at 3,702 locations this weekend. The movie earned an estimated $22.5 million, which is a fine opening even if it is only a fraction of the Cars movies (both over $60 million). It is at least the highest start ever for an animated movie in August—though there isn’t much competition—though it’s also the third-straight family title that opened below $25 million.
August is a tough time to release an animated movie: most families are getting in to “back to school” mode, and have already been hit up for hundreds of millions of dollars from premium fare earlier in the Summer. This might not have been the best year to test the waters in August, given the fact that this Summer was so jam-packed to begin with. Still, Planes didn’t cost a ton of money to make, and will likely earn Disney a few bucks before all is said and done (they already have Planes: Fire and Rescue set for next Summer).
The audience was 51 percent male (unusual for an animated movie) and was made up mostly of families (85 percent). It received an “A-” CinemaScore, and without any competition for a few weeks it should hold up well.
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