
Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 14 January 2009
Stats: and 63 Comments
Haulers. Don’t take them for granted. If you want them – buy them. Do not wait for another day because they may not be around for long. They are as rare as gems created by earth crushing forces and fires of a thousand white hot suns … To us, they sparkle like the gems that […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 11 January 2009
Stats: and 33 Comments
Humm not sure what it is – Sleepy Mack or Zombie Mack?

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 10 January 2009
Stats: and 74 Comments
Target does not use the UPC codes are er, universal on all products in the US. Instead they use their own SKU codes that they call DPCI. In some ways, it makes sense – instead of clotting their database with hundreds of thousands of UPC’s for products that are not available separately, what’s the point, […]

Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 10 January 2009
Stats: and 40 Comments
Our favorite toymaker, Martin A. can attest. He slides down the Mattel pole with his design team to the basement where the chocolate river goes past the truffle bushes and he meets the magical supermodel elves, and before they even have to speak*, they present them with dozens of beautiful diecasts made from ever lasting […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV, Uncategorized on 8 January 2009
Stats: and 2 Comments
Without going into too much detail, the word is that confetti on the Chase blisters is no more. This was not a cost savings measure – more of a creative look & feel decision … So, in the midst of the change, some Boost and some Snot Rod’s seem to have escaped the factory wearing […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 8 January 2009
Stats: and 67 Comments
If the Haulers are nice as is … They are triple H as nice with a Piston Cup Racer & a Pitty! Nice. Hella nice. Hella, hella nice. These sets work on a lot of levels. Of course, once you have the haulers done – might as well re-pack them in some way and this […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 7 January 2009
Stats: and 41 Comments
Well, there are obvious clues and not so obvious clues … Uh, not reset … or SlicePie was just here … Not reset … or the Target is all tilty and everything is all askew … Yep, the reset has begun. As Target prefers to keep their employees busy and have the shelves look full […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 7 January 2009
Stats: and 86 Comments
The Gift Packs (aka: 3-packs) did not get off to the best of starts. The first batch featured CARS packs that were not just terribly un-exciting but frankly, the card design was dull, dull, dull, dull … CASE A (late 2007-early 2008) Cactus McQueen, Dirt Track Doc Hudson (Red Rims) & Sheriff Pace Car (Charlie […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 6 January 2009
Stats: and 53 Comments
While a photos of these were released a few months, they have definitely stepped up the design of the packaging and in this case have gone all out for the Mini’s … Mattel definitely didn’t skimp or just “made do.” It’s impressive that they specifically design individual and custom display boxes for each and all […]

Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 6 January 2009
Stats: and 38 Comments
A nice new addition to the CARS lineup – an exclusive at Target, new box sets featuring a Hauler, the Piston Cup Racer & a Pitty. Camera phone look at the first three from Bill H. – thanks. Carsmama sent us some nice pics of Chick out of the box … The nice new look […]