I hope you’re taking proper advantage of your unlimited texting … Via Huffington Post.  

Mattel is looking for a Sr Consumer Insights Analyst. Among your other duties … Analyzing research data that is gathered (qualitative, quantitative, and occasionally data from secondary sources), reporting research findings, and making insightful and actionable recommendations on behalf of Mattel brands. Let us know if you’re hired! 🙂

Clearly, Toys R Us is either not running enough ads or kids today have better things to do … (can you spot the two TV actors all grown up later? plus one singing star (who also worked as a kid actor for a while)) So, they held a facebook competition to pick a new Toys […]

The Pope cannot find the Popemobile oversized diecast from Mattel so he had to settle for the 1:1 scale version … You can read more at AutoBlog.

Mattel certainly believes that Dreamworks: Turbo-Es Car Go will be a massive merchandising hit … Head of DW Animation says, (Jeff) “Katzenberg also noted that Turbo, which hits theaters July 19, has the most potential of any film DWA has ever released in terms of consumer products potential (the story follows a snail who acquires […]

The Disney Store massive Combat Ship playset (+carrying case) box set is back on sale, I’m unclear if the BONUS20 coupon code takes another 20% off of $39.50 or if $39.50 reflects the 20% already but if you’re interested, test it out and let us know. The rest of the post is essentially a recopy […]

The Mattel Disney CARS line is unusual in that since Disney is the licensor, there are some crossover releases that are “canon” if they are in scale and is an acceptable placeholder if there’s no matching Mattel release  or in other cases, a better scale than a Mattel release (for instance, the Disney Store Combat Ship […]

If you’re missing any Pixar Blu Ray’s – Amazon has an $8 back deal on buying two of these packs or a sale on most other Pixar Blu Ray for around $20.

What to bring at the next pot luck … ” … mixing equal parts flour and beer and then tossing in some diced bacon pieces. I was a little worried that the Doritos would lose their crunch after being deep fried, but they didn’t seem to at all. The hot oil also caused the batter […]

The Drift Challenge Track Set is now called the “Micro Drifters Design & Drift Speedway Track Set” … Thanks for the heads up, “John H.” “With more than seven feet of track and the ability to launch nine vehicles at once, this gravity set has lots of opportunity for animated action! Kids can manipulate the […]