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Mattel Disney Pixar Diecast CARS: Lego Lessons?

There’s a very interesting article in the NY Times about the recent financial and creative history of LEGO.

yankee stadium

One area of focus was their financial and market share difficulties a few years back because …

“The most popular toys would run out, he recalls, and Lego was simply unable to ship more …”

“That began to change in 2004, after Mr. Knudstorp took over in Billund and Mr. Laursen arrived at Lego’s regional headquarters in Enfield, Conn. Besides reaching out to top retailers and cutting costs, they untangled a supply chain …”

I wonder if that’s advice and a sound business process that another toy retailer might try …

Humm, who might be able to use this advice?

Building
Yankee Stadium LEGO from Sean Kenney, master LEGO Builder

He’ll be happy to build anything for you (um, bring money. He’ll supply the bricks).

Our OLD POST on LEGO versus PLAYMOBILE.

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9 September 2009 Toys 21 Comments

21 Comments

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