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Mattel Disney Pixar CARS: “Quercy” Wants to Know If This is Kmart CARS Month, What’s It Like When It’s Not?

Quercy’s note pretty much sums it all up for most collectors …

Km Oeg

“Really? This is “Kmart’s Month of CARS?” It’s June 11th and there are NO 2013 singles, NO deluxe or Megasize, NO Micro Drifters, NO 3-Pack or any others multi pack, few old Porta Corsa singles and few 2013 movie moments…

If it was not because of T5AD, I won’t know there is a mail promo for a free deluxe car… There is NO advertising about this promo or available form to fill and most of all, NO mention of the “Cars Month” @ KMart…

An employee told me …” I guess we have a car event coming soon… Maybe next month…” So I was the one who told her the “bad news” there will be no Cars event in June or in July… In fact that should be in October only…

Why do we know more of the promotions and events than them…?

I used to remember the day when one employee knows everything about their entire store…. Today not only each employee have their own department section to care about but they know less and less about what they are touching everyday…

Sooooooo, what is going on with this ? How come Mattel still doing special KMart events and/or exclusive/promotion with a dying store like KM?

TRU are so not in it this year… Target have done a good job to clear the singles especially the kings of peg warmers, such as Finn o mania, LMQ and Francesco with a dollar clearance twice within a year but have preciously keep Mater/Zen and Finn Deluxe for over 2 years on the shelves now…

Walmart have even done their efforts by doing a clearance… On Francesco only though…

It is very hard to follow the marketing strategy.. If there is one…

Quercy.”

Thanks Quercy for the note. You are one crazy customer. Just because you have money to spend, why would Mattel want your dollars? :-/ Good thing there aren’t thousands or millions of people like you – diecast metal CARS, it’s not like you can just manufacturer them in a factory … oh wait, never mind.

You mean 0-3 Francesco Fan Mater’s per store is NOT a CARS-a-June-bration?

It’s like a MEGA Super Chase Lollapooloza! (except in states where there are no Kmart’s).

Well, there is a marketing strategy, I’ve only worked in advertising, marketing, video production, creative, media planning, retail, licensing and sales with dozens of companies in dozens of industries but apparently none of my experiences qualify me to figure out just exactly what’s Mattel’s “marketing strategy.”

It’s a stumper, that’s for sure.

I should’ve picked an easier topic to write about – like radiation.

I’m radiated. I’m dying.

I’m not radiated. I’m okay.

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19 Comments

  • greatwhitenorth says:

    Still have NOT found the KMart deluxe exclusives.
    I cannot buy what KMart does not stock.
    I have been checking 3 different KMarts in area and NONE have had the new exclusives.
    KMart CARS month is a joke, a waste of time, a waste of effort.
    KMart in general NEVER have new product and are constantly SCREWING up these promotions and events.
    Look at how many times I have been to their stores this month and left EMPTY handed.

  • Steve AKA: Poppa says:

    I do not collect Cars 2. However, I do check for Cars for a friend on this site. There are three K-Marts in my area and I do have the opportunity to check them out on a regular basis. At one K-Mart I found one. At another I found one of each hidden on the top shelf behind other merchandise. A sales associate told me they receive many phone calls asking for these Cars. If this is the way to stage an event, well, it really sucks.

  • Eric says:

    This will die in moderation because K-mart was or is a sponsor of the site, but K-Mart just plain sucks… Their stores are always barren, their Cars events are a disorganized nightmare, forget ordering online and getting what you intended on getting, and this “Cars Month” thing is laughable. Would you even now it was a special month at KMart? if not for TFAD and Matty Collector, who on Earth would know you could send away for a “free” car? I say “free” because you will actually have to spend most of your 20 bucks on stuff you don’t need because there is no selection and the new megas are rare. Bottom feeder of the big three. Sorry MET but deep down you know it is true. Haha

    (MET: Once the sponsor lapses, then we will turn on you. :-) I can be bought and cheaply. :lol: ).

  • Frank says:

    Been checking 3 KMs around the area and have not seen any new deluxe cases yet. Besides a lone Finn, there’s nothing else that remotely resembles a deluxe. I think KM’s idea of Month of cars is too see if one car could warm the peg for 1 whole month.

    9 more days to go so there’s still a glimmer of hope, I guess.

  • GotFrank says:

    I’ve been checking both Kmarts in the area.
    So far three new Deluxe cases between the two.
    Two cases I found the first of the month. And
    bought the FFMs & Materhosensess. Missed the
    third case. But sense then nothing No new singles,
    2-packs or a flood of Deluxes. Like JohnInMissouri
    has encountered.

    Not much of a Cars month I must agree.

  • I-LUV-CARS says:

    Is this Ivan the tow-truck or Ivan Mater that you get??

  • Cars4AandR says:

    Guys, I live in Edmundston New bruswick Canada…bordertown to Madawaska Maine and I have crossed the border at least 3x/wk to put gas in my Cars. Gas is about a $1.00 per gallon cheaper in Maine than in Edmundston.
    So I tell the Customs officer…going for gas and going to k-Mart looking for Cars (Mattel)…they are looking at me in a curious way!
    K-Mart Madawaska Peg Warmers forever…They have all the silver series and older stuff. JUNE EVENT…What june event says the mgr.Points out to buy $ 20.00 and apply fro Ivan. I explained so many times about Francesco Fan Mater and I get…well maybe our store wil not get these or some other excuse. Presque Isle ME (1.5 hours avay)manager also confused but at leats she took down my number if sh sees them.
    Gave in an bought a full set of silver series to get 2 IVAN
    E-Pay bound I suppose:(

    (MET: A nice Maine lobster roll would make me forget my troubles. :-) ).

  • Wraukn says:

    Four Kmarts near me. Three have received 2 deluxe cases and one has had 5 cases so far. Most are still jam packed with RT and Silver WGP racers and LMQ w/ Pit Crew Fillmore. I’ve had no problem finding the chase deluxe, but I don’t see why they couldn’t have made this into a single day event.

  • Mariela says:

    Actually that looks better than my Kmart!! :?

  • bobbyjack says:

    Since June 4th, I’ve found Francesco Fan Mater at 3 of 9 Kmarts I’ve checked. In order to get the “free” 3 Ivans, I’ve bought 4 Francesco Fan Maters, 3 Materhosens, 1 Elvis RV, 1 Dustin Mellows, and 2 Cartney Brakins. Hasn’t really been a bad promotion for me.

    • ksammut says:

      We have 5 Kmarts within 25 minutes of us (Southeastern, PA/Northern, DE. Only one has not had any of the Delux cases.

      Our goal was to make enough purchases so we could mail in for 10 Ivans. We spent enought to mail in for 9 of them.

      In addition to a number of the silver series cars, we purchased 4 Francesco Fan Maters, 8 Materhosens, 2 Elvis RVs, and 4 Dustin Mellows.

      Ken and Kenny
      http://pixarcarspriceguide.com

      • Matt B says:

        That is funny that you hit up those Kmarts. I hit up 3 out of the 5 this past week and nothing was there. Only 1 had signs up the case. I could not even really buy anything to justify $20 purchase for Ivan. It is pretty crazy how bad their cars section is now of days.

  • babychristiancars says:

    haven’t gotten any of the last 2 kmart cars cars and I hunt all over CO trying to find them.

    I have found a few new release cars for cars 2 at Target but its rare. I miss getting new cars.

    I just now broke down and bought 6 disney store planes so we have something to take out to the cemetery in August.

  • Mike Manifold says:

    What a missed opportunity! It’s so frustrating at my nearest 6 stores that I’ve completely given up on the idea of purchasing Francesco Fan Mater. Too bad KMart and Mattel will not be enjoying my money.

  • John in Missouri says:

    Kmart is so out of touch, if you listen carefully to their in-store overhead ads, they think Monsters University stars Mike and Scully. I’m not sure if that’s the Dodgers announcer or the lady from The X-Files!

  • Raekwonn says:

    That Photograph LOOKS like a cars month compared to my Kmart – where what is usually on the pegs is limited to the remants of a single case – and is usually unchanged for weeks if not months. There are a few old 2 packs – LMQ and Francesco.

    microdrifters and the water cars – not on my local stores radar at all (not that I really want those either). It really seems that if the local store manager doesnt care about their store, then nothing happens. They dont even have a person assigned to toys – they always have to pull somebody from electronics to help me if I have a question.

  • cac1959 says:

    I miss the June Cars Collector Events… I’ve been to 14 Kmart stores in Indiana and Ohio (not making special trips this time)… I’ve seen total:

    0 2013 cardback singles
    0 2013 cardback Movie Moments
    6 2013 cardback Deluxe – 2 Materhosen, 1 Dustin, and 3 Mack

    At one store I bought 1 Materhosen and 9 Kmart 6 The King with rubber tires to qualify for 2 Ivan.

    Another store had the newest Micro Drifters – I could have bought 4 of the Rip Clutchgoneski 3 pack sets… but I already have 1 and I’m not collecting Micro Drifters.

    I hope they have the October event and that I fare better than I have during this event… it took me a lot of driving but I’ve done well at the one day events.

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