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Mattel Disney Pixar CARS: Micro Drifters Fast-Flip Raceway – Still to Come

track

And flips over …

FLIP TRACKS

This is the “Disney•Pixar’s Cars Micro Drifters™ Fast-Flip Raceway” track set

With a press of a button the action is started, launching vehicles around Willy”s Butte, where they can race, drift and swarm – just like in the movies. Time it right, and the set will flip to reveal the Piston Cup Race. It’s a perfect way for kids to catch the drift!

In addition, there will be a “Flip Track Display Case” and a “Multi-Launcher” in addition to the PLANES Micro Drifters playsets.

The problem with the Micro Drifters is there does not seem to be much interest in the playsets – mainly because unlike typical playsets for CARS or Hot Wheels, few people have the vehicles to play with a MD trackset. In the case of Micro Drifters, you first have to accumulate enough Micro Drifters to make a playset like this fun. You need a few dozen Micro Drifters to be able to accelerate them out of the Flo’s V8 Cafe spinning wheel – otherwise, it’s not much fun … so that’s why Micro Drifters are a tough call to see if they’ll survive to 2014. While there is interest in the Micro Drifter singles, until people have a few fistful of the CARS, there is not much interest in the playsets which is the foundation of any line extension going forward … and PLANES certainly isn’t going to help, while people might be willing to buy PLANES Micro Drifter singles, I can’t see a mass market for MD PLANES that do not fly so why would you need a MD PLANES playset? … not to mention that at least CARS “drift,” – that “drifting” ball-bearing PLANES don’t make much sense … so while Mattel seems intent on making Micro Drifters a mass success, there are just too many strikes against it continuing for very long … remember to the average consumer, one Micro Drifter that is about 1/3 the size of a Hot Wheel AND costs TWICE as much as a Hot Wheels metal diecast car … or for 3 plastic Micro Drifters, they can essentially buy about 2 diecast CARS …

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One Comment

  • Fillmore1234 says:

    They do no need “dozens” of Micro Drifters. The Micro Drifters Speedway playset actually only needs 1 for it to work. It actually works less when I use more than 5 at once. And it’s not too hard to find dozens of Micro Drifters either; There have been 12 Packs released so far, and if you buy all of them you get 36 Micro Drifters. Count the extra McQueens you get in playsets and you already have 40 Micro Drifters.

    I don’t get why some people are so pessimistic about these guys. Have you actually bought a few? The only issue I can see about them is the price. $4.99 seems more reasonable than what they are priced now.

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