Amazon has been selling toys and other products in what they accurately term frustration free packaging. If you need a quick refresher course on what we are talking about, here you go:

It becomes pretty clear within a few seconds doesn’t it? 11 minutes vs 44 seconds…hmm…I wonder which version I will pick from Amazon?  Of course, it would mean less nearly indestructable twist-ties.

In order to accomplish frustration free packaging, Amazon partners directly with manufactures to replace traditional packaging with Frustration-Free boxes as part of the production process.

Amazon currently offers Frustration-Free packaging for 19 versions of 10 products manufactured by Fisher-Price, Mattel, Microsoft, and Transcend. In December 2008, 584,000 shoppers looked at these items. Of the 1.5 million product pages viewed, over 60% were for the Frustration-Free variety of those products. When looking at the items individually, 7 out of 10 were viewed more often in their new Frustration-Free packaging than in their traditional packaging.

So the next time you feel like you are headed for some wrap rage, remember you have a friend over at Amazon.