Article Archive for 5 January 2009

Mattel Disney Pixar Diecast CARS: Haulers CASE B Shipping
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 5 January 2009
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The blow by blow of the Haulers distribution situation is just another bizarre happening when it comes to CARS. The easy is never easy. When Haulers were announced, there was much rejoicing. CASE A was announced – 2 Mack’s, 2 Chick Hicks Hauler & 2 Gray, the Dinoco Hauler. But then we heard that Walmart […]

Mattel Disney Pixar Diecast CARS: Mini Adventures Race ‘N Rescue Station
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 5 January 2009
Stats: and 42 Comments

I wonder how many of the items/playsets & tracks popping up this week were buried in a gardening pallet … The first of the previously announced MINI PLAYSET-TRACK is out … now called Race ‘n Rescue with the Fire Station fascade and MINI RED. These were the original photos of the track set up, I’m […]

Mattel Disney Pixar Diecast CARS: Another Year, Another Era – Welcome to the Golden Age of CARS
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV, Uncategorized on 5 January 2009
Stats: and 21 Comments

In 2006 when CARS the diecast line was first released, it was yet another get-rich quick movie marketing scheme as planned by Disney. While a cars-based film certainly provided a much better opportunity to sell some merchandise, it was by no means a sure bet. Nevermind hindsight – all movies outside of Starwars had a […]