Article Archive for April 2008

Mattel Disney Pixar CARS: The Short Card “Lane Mates” & Checklist
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Posted in Advertising, collecting, Film, Gadgets, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 29 April 2008
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It’s never dull collecting the Disney Pixar CARS. There is always something going on – and of course, when there’s nothing going on – there’s still something going on. And apparently instead of designing CARS RV’s or the Cozy Cone Motel playset, the project group that made sure there was a Buzz & Woody in […]

Mattel Disney Pixar CARS: Mini Adventures – Packaging Variant or Just Confusion
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Posted in Advertising, CARS, Checklist, collecting, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV on 28 April 2008
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You can debate whether Mattel simply doesn’t know what they’re doing or they are purposefully trying to sell you an extra card … On the back of the RADIATOR SPRINGS FIRE DEPARTMENT card for Ramone & Flo, it lists them as themed “Race Rods.” Other Cards that show them correctly. The ACTUAL cars match the […]

STILL AT 2ADAY.WORDPRESS.COM
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Posted in Uncategorized on 27 April 2008
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Yes, moving day is slow – this is basically just the archive for 2aday.wordpress.com – so all new posts are still there. Thanks. (click on the link to be taken back to 2aday.wordpress.com – thanks).

Mattel Disney Pixar CARS: The UK/Scotland Report
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Posted in Advertising, Film, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV on 27 April 2008
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From reader, jackdaddy2008 who has thoughtfully agreed to give us a report on CARS availability in the UK, specifically – Edinburgh, Scotland … If anyone else wants to report in from anywhere else on Earth, send it via email – make sure to include a couple photos … SUBTITLED: So Who Really has all the […]

Mattel Disney Pixar CARS: New York Comic Con Panorama
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Posted in Advertising, collecting, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 27 April 2008
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Thanks to reader “HisWill” who got a chance to go to NY Comic Con last weekend – he also got us a great panorama shot of CARS and of course, what’s coming by examining it closely. The full sized panorama shot is up at our FLICKR page. While there is nothing new that we haven’t […]

Mattel Disney Pixar CARS: Lightning Storm McQueen Exclusive at San Diego Comic Con
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Posted in Checklist, collecting, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 25 April 2008
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Mattel displayed a Lightning Storm McQueen at the recent NY Comic Con – as the big exclusive CAR available at the SD Comic Con in July, 2008. (more photos at Figures.com). ToyNewsInternational has a great closeup/PR Photo that solves some of the mystery of what may be exclusive about it. At larger Comic Cons (aka: […]

Mattel Disney Pixar CARS: Mini Adventures Banshee
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Posted in Advertising, Film, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys on 22 April 2008
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The Mini Adventures Screamin’ Banshee is coming in early May. Here’s what the final box looks like (though Mattel may not have color corrected this file as the drawings show banshee as yellow but from the box art, he probably is yellow?) The following are photos from Toy Fair (February 2008). It looks like they […]

Mattel Loses $47 MM: First Quarter 2008
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Posted in CARS, Disney Pixar, Marketing, Media, Retail, Toys on 22 April 2008
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Until major competitor, Hasbro – whose sales were up 14% in Q1, 2008 – Mattel posted a loss of $46.6 million … before you go blaming it on shortage of CARS, the problem is the Fisher Price division … sales in that division were down 13% percent “Fisher-Price, Mattel’s education and preschool toy company, accounted […]

Disney Pixar CARS: Beware the Sarge eBay Auctions
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Posted in Advertising, CARS, Checklist, collecting, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 20 April 2008
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Since Sarge disappeared from the store shelves last summer, most eBay sellers have been content to sell the Desert Art 12 & 16-CARS back ones at a nice markup ($15-$25 dollars). However, with the recent Mini & other releases, some less than ethical people are trying to take advantage of the situation by pawning off […]

Mattel Disney Pixar CARS: Motor Speedway of the South Sneak Peek
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Posted in Advertising, Apple, CARS, collecting, Film, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV on 18 April 2008
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Yes, we are are edging closer to an actual release date for the Motor Speedway of the South set with REAL evidence of the set. The “Sneak Peek” photos are up at the Hot Wheels Collectors Club (in the Red Line Club Sneak Peek section). Only PC users can see the photos so they are […]