Andy Hertzfield, 1983 – Designing the Mac interface:

“We thought it was important for the user to be able to invoke every menu command directly from the keyboard, so we added a special key to the keyboard to invoke menu commands, just like our predecessor, Lisa. We called it the “Apple key”; when pressed in combination with another key, it selected the corresponding menu command. We displayed a little Apple logo on the right side of every menu item with a keyboard command, to associate the key with the command.”

Steve Jobs, 1983 – Upon seeing this:

“There are too many Apples on the screen! It’s ridiculous! We’re taking the Apple logo in vain! We’ve got to stop doing that!”

Rest of Story at Mac Folklore.org

Surprise, original Mac with Steve Jobs at the helm – no Apple keyboard logo:

Once Steve Jobs leaves in 1986 … The Mac Plus keyboard was modified …

And of course, from 1986 to 2007 …

So the Apple logo on the keyboard managed to hang on for 10 years before Steve Job 2.0 remembered what Steve Jobs 0.9 said …

Apple Keyboard Logo: 1986-2007

R.I.P. along with the Apple Icon Garden …

Maybe when they bring back Retro Disneyland …