Article Archive for 8 June 2007

iPhone: From Failure to 45 Million Sold, Get Your Scoresheet Here …
Posted in Advertising, Apple Mac, Computing, Gadgets, Internet, Marketing, Media, Mobile, Retail on 8 June 2007
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Every real marketer has to appreciate how Apple has garnered about $1 BILLION dollars worth of attention, branding, word of mouth and internet buzz with ONE keynote, a few official interviews and now less than 5 TV spots. Of course, everyone has to chime in – everything from outright failure to 45 million sold but […]